ROLE  Concept, Visual

DURATION  November – December 2016

There are over 7,000 sports highlight videos daily.

The Reel is an entertainment platform showcasing the latest and greatest curated sports highlights from around the world. Users are immersed in a seamless and personalised clip discovery experience, an engaged community, and hours of premium sports content.

01 Understanding

Currently, there is no existing solution addressing the task of intelligently curating massive amounts of content daily for a user, while also streamlining the experience and giving the user control over the content they want to see.

I propose the following goals –

Curated from Thousands 

The Discovery page offers trending videos based on today’s top videos from all sports, and your watch habits

Personalised Clip Discovery 

Aside from intelligently curated content, you can select sports you’re interested in and add videos to your Reel via the watch queue and favourites, in order to personalise the content.

02 Design

A deep, dynamic aesthetic is complemented by an electric and vibrant accent, paired with typefaces that have personality

03 Solution

From wireframes to visual compositions, the most important iterations came from streamlining the experience for the user. I initially wanted to incorporate force-touch-like capabilities, but there was an easier way to address issues without requiring the user to learn extra interaction.

Quick Discovery 

Personalise your watching experience by quickly adding clips to your watch queue, and unwatching types of clips you don’t want to see.

Powerful but Simple Filter

The filter sits at the bottom of your discovery screen for quick access, with simple options for you to tailor the discovery content even more.

Your Personalised Reel 

All of the clips you’re interested in live on this page, from the clips you saved to watch later, your favourites, and clips from your followed sports.

Video with Context 

Condensed to the information you need at a glance - actionable items, tags for the clip, the scores related to the clip, and related clips. The video controls are subtle but help you navigate the video easily.

Intelligent Search

Quickly search for clips with intelligent suggestions for leagues and popular searches, in addition to the typical keyword search.

Prototype

04 Fin

The Reel is a platform that filters away the noise of thousands of daily sports videos, allowing users to immerse themselves in highlights they want to see.

This project required a lot of thought into the way users view video clips of this type, and understanding how the target audience (at the point of creation, United States users) intake sports and statistics.