ROLE  Concept, Poster

DURATION  January – February 2017

The little parts make up the whole.

A festival poster for RIT’s 10th anniversary of Imagine RIT that targets RIT university-age and K-12 students.

01 Inspiration

RIT is made up of like-minded groups of people, and the annual Imagine RIT is an engaging event for everyone.

In order to exemplify the theme of “little parts making up a whole”, I determined that a good solution would be to give the campus depth through constructing an abstracted but recognisable version of the ins and out of RIT – its buildings and its community.

From here, I decided to take a multi-dimensional approach to the concept.

02 Process

With the understanding that I would be creating a three-dimensional campus scene, I needed to plan out the composition such that the words “Imagine” would be readable, but also conducive to showcasing key characteristics of buildings.

Constructing the letters wasn’t difficult – placing them meaningfully was.

03 Iterations

Striking a balance in the contrast of the letters and background was key in being able to identify the graphics. I went from a duotone scheme to including the natural colours of building elements, conveying the colours of campus without overwhelming

04 Final

The final poster is simple in concept and composition, but is what I believe to be a successful conveyance of RIT’s campus spirit and of Imagine RIT’s playfulness.

05 Fin

Overall, I am satisfied with the direction the poster took. It hit on the unifying aspect of RIT and is overall cohesive in theme. The colours also successfully portray aspects of campus. I also approached the project very methodically, which helped me with completing all the elements in time.

Aside from being a fun and creative design project for an annual event, this poster was a good exercise in utilising a variety of tools and skills gained over the course of the New Media programme.