Despite its popularity, Steam's website is dreary and doesn’t live up to its popularity. Although this project was pitched as largely a visual or aesthetic project, I decided to take it further by understanding the user base and its concerns, since I had a good sample size of users.
Beautiful gameplay is an attractive factor for gamers. Game visuals are pushed through page elements such as the homepage hero, deals, and recommendations.
See what games to try out next, based on recently played games and friends’ favourites.
View game details when and only when you want to; focus on the game’s first impressions - visuals and reviews - first.
Get an idea of how games have fared through user and critic reviews. There are options to upvote and downvote comments to increase the precision of reviews.
This redesign aims to better the aesthetics and simplify the user experience for users of the Steam website.
In taking on this project, I was able to consider the user base and their preferences, and thus break out of my stylistic comfort zone in creating a visual style that is mysterious, strong, and dynamic.