With the ubiquity of mobile phones, most people read news and lifestyle content on their phones. USA TODAY can capitalise on the millennial generation's affinity for mobile devices, and reaffirm their relevance as the go-to news source.
Being aware of the habits of the given target demographic was crucial to our understanding of the problem space. Abbey and I conducted a user survey, evaluating and inteviewing 55 individuals within our target demographic of 18–35 year olds on their news habits, preferences, and dislikes.
USA TODAY has a colour coded system for their sections, where LIFE is purple. Considering the target user base, Abbey and I decided to retain the colour for consistency, but adjust the tone and saturation of the purple itself to reflect a more vibrant and dynamic experience.
We wanted to design a cultural and lifestyle publication that promotes and maintains engagement through an entertaining, interactive media consumption experience, leveraging USA TODAY's existing journalistic reputation.
→ Abbey took ownership over Beast Mode, Custom Sharing, and the article page.
→ I took ownership over the Actionable Tooltip, Quick Saving, User Profile, and the Email Newsletter.
→ We both collaborated on the homepage, and worked closely together on critiquing and fine-tuning.
FOR THE CLOSE READER
When it comes to consuming articles, we often want the option to file things away for curation or for later reading. Multi-purpose saving gives you the best of both worlds - save the articles that resonate with you by bookmarking instantaneously, or take it a step further and save it to a collection.
FOR THE OWNER
Things we share over social media are a digital representation of ourselves. From text to colours to imagery, we want to empower users in the sharing process by giving them the ability to add a personal touch to the content that will live on their profile.
FOR THE ORGANISED
The profile page should be a documentation of you and your interests. Users should have full control over the content they have collected. Also, recognising the importance of relevance, USA TODAY LIFE draws from all of Gannett’s properties to deliver you the best publications to follow.
FOR THE PRODUCTIVE
Newsletters are a reliable way to receive new content, but they often clog and clutter the inbox, and the content isn’t personalised to you. USA TODAY LIFE does the searching for you, delivering the top five news articles that you are interested in.
We wanted to make USA TODAY accessible and relevant to a fresh new audience whose primary source of news is their phones.
In engaging ourselves with an in-depth and well fleshed out process, Abbey and I created a seamless, quick content browsing and consumption experience while providing a customised sharing and organised saving system. Not only were we able to touch upon some basic user research, we were also able to take the project to an early prototyping stage, giving us a chance to not only work in a group setting, but also across a large span of the design process.
From being spoiled by being paired with a phenomenal partner, to talking to potential users, to working with an awesome agency for a real client, USA TODAY LIFE was a successful project in more ways than just a completed mobile experience.